Strengthen Your SERPs With 4 Off-Page SEO Strategies

digitaltvl2k16
Aug 21, 2020
2 min read

What Do We Know About Off-page SEO?

SEO or Search Engine Optimization operates on three basic elements:

Technical SEO
On-page SEO
Off-page SEO

Off-page SEO is very much what its name states: It is the activity of the SEO team that takes place away from the website to boost the search engine rankings of the website. If your site has been struggling to climb the ranks within the Search Engine Result Pages or SERPs, it signifies the lack of good off-page techniques.

Well-versed experts from the best SEO company in Chennai state that off-page techniques contribute to 50% of the success of a website. A well-structured off-page strategy is a prerequisite that determines the trustworthiness and authority of the website.

Four Ways You Can Tweak Your Off-site Strategy

#1. Link Building Is Everything

A website without links is bound to fade into oblivion. Link building is such a crucial technique that holds as much importance as content. It is important to remember that Google has a greater affinity towards websites with ample backlinks. Besides, it is not only the quantity of the links that matters, but their quality too.

The web is abound with 3 types of links:

Natural links: A link that comes from a blogger or user who values your website for its contents. A natural link is a great sign of appreciation or endorsement.
Self-promoted links: A link that is generated through link-building efforts by requesting to share your contents or link your products.
Self-created links: generating interest by posting one’s link in the comments, web directories and forums.

#2. Harnessing The Power Of Social Media

There is no way one can ignore the influence of social media platforms. With Google stating that social media platforms are crawled for data just like it is done for any other site on the web, it only makes it all the more imperative to use these platforms. Strengthen your presence on social media platforms with a robust customer support, building online connections and monitoring your online reputation.

#3. Encourage Forum Posting

Forum posting is an online discussion board that allows users to have a meaningful online discussion by posting messages. Forum posting is great for three reasons:

Brings in new customers.
Helps you understand your customers through their messages.
The discussion encourages existing or new customers to regularly visit your website.

Forum building is a slow but sure process that thrives on the basis of mutual trust amongst the members.

#4. Go Viral With Videos And Images

The one sure way to garner off-site attention to your website. Videos and images can be considered as outbound activities that are unrelated to your page content. Off-page experts are emphasizing the use of podcasts, infographics and YouTube videos that can effectively improve your off-page SEO.

Other Off-Page Techniques That You Should Keep In Mind

Off-site tactics are also deployed to convert users into faithful customers or long-term subscribers. While the above mentioned strategies are bound to redirect customers towards your website, there are other off-page techniques that you should be aware of if you want to be an off-page expert